Presenting Cara Cara Juice! Orange juice with a twist and your daily dose of vitamin C.
This brief was to develop a health and wellness drink targeted at 18-30 year old Australians. The beverage was a fruit juice of the Cara Cara Orange. This drinks health benefit is the amount of Vitamin C it includes. The brands visuals are bright fun and playful.
This was a new brand and hence needed to be introduced in a way that encourages consumers to try and become loyal to the beverage. To do this the brand will offer tastings, cafe partnerships and promotional events. The design of these uses the branding elements. The visual design is centred around the circle motif and using the orange inside and outside graphic elements. It also makes use of an exaggerated interpretation of the fruits unusual colour. The brands tone is casual and friendly to welcome consumers into the Cara Cara World.
A Health and Wellness drink created to help Australians consume more Vitamin C. Australian grown and made, available in three sizes
