Dose It Check out?
Campaign Design : React competition winer
2022
This group project required our team to create a campaign to educate young people on vehicle safety and encourage them to actively research and purchase safer cars. The audience is 18-25 year old drivers who tend to drive older and more unsafe cars which when paired with their lack of experience contribute to the large over representation of young people in road fatality statistics.
Primary Posters and Advertising Asset
Secondary Posters
Through primary and secondary research we created the campaign Does it check out. The project required the group to conceptualise a campaign that appealed to the audience and address the issue in a positive light and influenced behaviour change.
The brief required the creation of billboards and poster designs that matched a set of Ohh Media specifications as well as a curated build out of advertising and promotional locations.
Trio of secondary posters in an original mockup
Car Park Paste-up Advertisements
In this group project I was responsible for, contributing to concept development, research visualisation, imagery creation in photoshop, Original Mockup Photos (and their subsequent editing) and proposal documentation development.
Elevator Graphic Advertisements
